Charlotte Bliss is a market researcher with extensive experience in primary and secondary research for business and consumer markets. Her areas of expertise include in-depth interviewing with foreign and domestic executives and consumers, competitive intelligence, internet surveys, and secondary research. She applies these skills in industries including pharmaceuticals, health care, financial services, manufacturing, and consumer products. She has particular strengths in product concept testing, market feasibility, sales channel analysis, and customer satisfaction research.
Before becoming a private consultant, Charlotte worked in marketing research at CIGNA Corp., where she focused on benefits and healthcare, Wyeth Pharmaceuticals, and for other organizations in financial services, consumer products, and telecommunications.
Charlotte holds a Master of Science in Instructional Media and a BA in Communication Arts from the University of Wisconsin-Madison, and is trained in focus group moderating by RIVA.
|affiliate analysis||lost customer analysis||associations|
|communication plan||market feasibility study||consumer products|
|competitive analysis||macro-environment analysis||design / build|
|consumer products||micro-environment analysis||financial services|
|PESTLE and PEST analysis||customer satisfaction analysis||health care|
|ethnographic market study||product & concept testing||hospitality and tourism|
|executive interview||sales channel analysis||manufacturing|
|focus groups||questionnaires and surveys||life science|
|go-to-market strategy||telephone interviews||Company Information|
|implementation||win-loss analysis||quesited process|