Market research transforms consumer product markets
Insights to buyer behavior, motivations,
•  Case Study I
Long considered storage for consumer goods, a national self-storage company was considering how best to attract and retain business customers. To understand the ways in which the markets differ, focus groups were conducted with consumers and business decision-makers who had previously shopped for self-storage services. Through this process, it was revealed that potential customers set key criteria prior to purchase; including site security and the ability to maintain the business relationship long-term.
Result: The insights gained led to a stronger suite of business-targeted services and changes to the name, design, and other components. New product offerings and rebranding enabled them to expand their audience reach.
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