Macro-environment Analysis

A broad view of
the competitive landscape

Recommended for organizations entering new markets, considering new product and service development, or identifying emerging customer segments and trends, or early warnings for risk mitigation.

Necessary when considering expansion projects, SWOT analysis, and organizational strategy.

 Global Research

Profit from global insight; opportunities from conversations around the world

Information collected from international users, non-users, customers, and thought leaders. Useful when expanding abroad or measuring the impact or threat global competitors have on your organization and success.

 P E S T L E and P E S T Analysis

Information for early warning, risk mitagation, and real opportunity for your business divisions. The broad market view includes an analysis of the factors which, while outside of your control, have real impact on your business.

 Political and regulatory changes impacting industry, sector, region, and customers.

 Economic overview of global, national, regional, and local events that affect your supply and value chains.

 Social and cultural changes affecting beliefs, behaviors, and ideals of your customers, employees, and all members of the value chain

 Technological advances to identify improvement for opportunities and effiencies


 Ecological environmental overviews

A PEST Analysis consists of similar in information, however does not include an ecological or legal analysis.

See also Market Feasibility Study




Strategic and Competitive Intelligence Professionals

Healthcare Businesswomen's Association

We use
for data analysis
and predictive analytics


Quesited is a Certified Partner of MAATAC

Visit the MidAtlantic Trade Adustment Assistance Center.
For Competitive Advantage.

 Research Services     Sectors
 affiliate analysis     lost customer analysis  associations
 communication plan     market feasibility study  consumer products
 competitive analysis     macro-environment analysis  design / build
 consumer products     micro-environment analysis  financial services
 PESTLE and PEST analysis     customer satisfaction analysis  health care
 ethnographic market study     product & concept testing  hospitality and tourism
 executive interview     sales channel analysis  manufacturing
 focus groups     questionnaires and surveys  life science
 global interviews     SWOT  retail   
 go-to-market strategy     telephone interviews  Company Information
 implementation     win-loss analysis  quesited process
 collaborative partners