Health Care

Link customer satisfaction to market share and revenue

Identify actionable insights to close
gaps on service and communication delivery

  Case Study I

A regional healthcare facility and academic medical center, known for its trauma and critical care units, was interested in increasing market share by increasing the number of medical services and improving the overall patient and visitor experience. The initiatives were part of an overall master plan.

To gain insight to the patient and visitor experience, qualitative and quantitative studies were conducted. Small group interviews were conducted with the staff and management and intercept interviews were conducted with patients and visitors. The results of all interviews underwent rigorous statistical analysis.

Result: The insights gained from Quesited research revealed areas for service and facility improvement which would lead to a better patient and visitor experience. The results were reported to the executive management for inclusion in their master plan.

 Case Study II

A large health care product company wanted to understand how referral sources -physicians, nurses, hospital discharge personnel, and other links in the care continuum - influence the purchase decision-making of patients and family members for personal emergency response systems.

Research professionals were retained to gain insight by conducting both in-person and telephone in-depth interviews with the sources.

Result: Insights resulted in the development of a comprehensive communications strategy to enhance referrals and increase education of this key element in patient care.




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 Research Services     Sectors
 affiliate analysis     lost customer analysis  associations
 communication plan     market feasibility study  consumer products
 competitive analysis     macro-environment analysis  design / build
 consumer products     micro-environment analysis  financial services
 PESTLE and PEST analysis     customer satisfaction analysis  health care
 ethnographic market study     product & concept testing  hospitality and tourism
 executive interview     sales channel analysis  manufacturing
 focus groups     questionnaires and surveys  life science
 global interviews     SWOT  retail   
 go-to-market strategy     telephone interviews  Company Information
 implementation     win-loss analysis  quesited process
 collaborative partners