Dr. Laura Blake, DPS has extensive industry experience working for major advertising agencies and marketing firms in New York. She developed marketing strategy and promotion for growing technology brands including Canon, Minolta, Okidata, NEC, Denon, and Kyocera in both the consumer and professional product divisions. She is experienced in both qualitative and quantitative research methods in consumer and business-to-business industries.
Dr. Blake is currently an Associate Professor of Management at Nichols College in Dudley, MA. She holds a doctoral degree in Professional Studies, Business from Pace University and a Master of Science degree in Management and Technology from Rensselaer Polytechnic Institute.
Her academic research interests include Corporate Social Responsibility and consumer choice overload in online retail environments.
|affiliate analysis||lost customer analysis||associations|
|communication plan||market feasibility study||consumer products|
|competitive analysis||macro-environment analysis||design / build|
|consumer products||micro-environment analysis||financial services|
|PESTLE and PEST analysis||customer satisfaction analysis||health care|
|ethnographic market study||product & concept testing||hospitality and tourism|
|executive interview||sales channel analysis||manufacturing|
|focus groups||questionnaires and surveys||life science|
|go-to-market strategy||telephone interviews||Company Information|
|implementation||win-loss analysis||quesited process|