Charlotte Bliss Charlotte Bliss is a market researcher with extensive experience in primary and secondary research for business and consumer markets. Her areas of expertise include in-depth interviewing with foreign and domestic executives and consumers, competitive intelligence, internet surveys, and secondary research. She applies these skills in industries including pharmaceuticals, health care, financial services, manufacturing, and consumer products. She has particular strengths in product concept testing, market feasibility, sales channel analysis, and customer satisfaction research.

Before becoming a private consultant, Charlotte worked in marketing research at CIGNA Corp., where she focused on benefits and healthcare, Wyeth Pharmaceuticals, and for other organizations in financial services, consumer products, and telecommunications.

Charlotte holds a Master of Science in Instructional Media and a BA in Communication Arts from the University of Wisconsin-Madison, and is trained in focus group moderating by RIVA.

 Research Services     Sectors
 affiliate analysis     lost customer analysis  associations
 communication plan     market feasibility study  consumer products
 competitive analysis     macro-environment analysis  design / build
 consumer products     micro-environment analysis  financial services
 PESTLE and PEST analysis     customer satisfaction analysis  health care
 ethnographic market study     product & concept testing  hospitality and tourism
 executive interview     sales channel analysis  manufacturing
 focus groups     questionnaires and surveys  life science
 global interviews     SWOT  retail   
 go-to-market strategy     telephone interviews  Company Information
 implementation     win-loss analysis  quesited process
 collaborative partners